Official Logos
Our stacked typography logo is our primary identifier. Always ensure sufficient contrast between the logo and its background.
Primary Full Color
Use on white or very light backgrounds. This is the preferred version for all digital and print applications.
Knockout (White)
Use exclusively on dark backgrounds (Navy or California Blue).
Monochrome (Black)
Use only for black-and-white printing or highly restricted color applications.
Color Palette
Our colors balance professional health policy with student-driven energy. The California Blue grounds the brand, while Warm Gold and CARE Teal provide energetic accents.
California Blue
Primary Brand
CARE Teal
Secondary / Accent
Warm Gold
Buttons / Highlights
Navy
Text / Contrast
Off-White
Backgrounds
Typography
Our typographic hierarchy creates a strong, anchored, and modern policy feel while remaining highly readable for long-form educational content.
Primary Headings & Logo
League Spartan
CAMPUS CARE ACT
0 DEDUCTIBLES
No Surprises.
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Body Copy & Details
Montserrat
Policy Summaries & Legislation Details
Students shouldn't have to spend hundreds or thousands of dollars out of pocket before their student health plan begins paying for covered care.
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Core Messaging
Consistency in how we describe our organization and goals is just as important as our visual identity.
Primary Tagline
"Health care shouldn't be a surprise."
Alternative Taglines
- • Know your cost. Get your care.
- • Students deserve predictable health care.
- • No deductibles. No surprises. No guessing.
Brand Voice & Tone
Authoritative yet Student-Centric
We speak with the credibility of serious policy advocates, but the authentic lived experience of California college students.
Clear & Transparent
Health insurance is confusing enough. Our copy should never use unnecessary jargon. We explain policy in plain, accessible language.
Visual Rules
Do not use giant medical crosses or generic hospital iconography. Keep the visual focus on advocacy, campus life, policy, and student equity.